A market research firm came to Zintro on behalf of a luxury ski resort and real estate development company looking to better understand the evolving preferences of high-net-worth outdoor enthusiasts. With several multi-million-dollar development concepts under consideration, the client needed to uncover what wealthy individuals truly value when it comes to owning or investing in mountain real estate. They wanted to run a survey with 125 respondents followed by interviews with 20 individuals based on their survey answers.

A New York–based strategy consulting firm approached Zintro with a unique qualitative recruiting challenge: uncover what drives loyalty, pride, and switching behavior among holders of premium travel credit cards. The firm sought to run a series of competitive 90-minute focus groups with 30 active cardholders split across American Express Platinum, Capital One Venture X, and Chase Sapphire Reserve. They wanted two holders of each card per group (six total per group), where participants would not only explain why they chose their card, but try to convince others to switch.

A high-end hotel chain was doing brand positioning research and requested that Zintro help find their target audience. They wanted to speak with high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) about which hotels they prefer to stay in and why. Specifically, they wanted to speak with individuals that stay in hotels for more than 30 nights per year. Their goal? To gain an understanding of their brand’s perception and how it compares to other luxury accommodations. They requested 16 in-depth interviews (IDIs) with individuals with $30M+ in investible assets, as well as 100 survey respondents with $10M+ in investible assets.