A market research firm came to Zintro on behalf of a luxury ski resort and real estate development company looking to better understand the evolving preferences of high-net-worth outdoor enthusiasts. With several multi-million-dollar development concepts under consideration, the client needed to uncover what wealthy individuals truly value when it comes to owning or investing in mountain real estate. They wanted to run a survey with 125 respondents followed by interviews with 20 individuals based on their survey answers.

A New York–based strategy consulting firm approached Zintro with a unique qualitative recruiting challenge: uncover what drives loyalty, pride, and switching behavior among holders of premium travel credit cards. The firm sought to run a series of competitive 90-minute focus groups with 30 active cardholders split across American Express Platinum, Capital One Venture X, and Chase Sapphire Reserve. They wanted two holders of each card per group (six total per group), where participants would not only explain why they chose their card, but try to convince others to switch.

A high-end interior design firm was conducting research on affluent homeowners that had or were planning on doing major renovations to their homes. Through Zintro, the client connected with affluent women who provided detailed insights into top-tier names like Holly Hunt, Waterworks, Minotti, and de Gournay, as well as how they decide on brands and products. The client was able to interview 15 high net worth individuals over a span of 1.5 weeks and were able to adjust their marketing to better attract the attention of their main audience.