Multiple agency clients ranging from boutique insights teams to large, global research firms have approached Zintro in recent months with projects that included AI-moderated interviews instead of human-moderated interviews. Each agency wanted to conduct research like they would normally with the only difference being the AI-driven moderation. They all had their preferred vendors or vendors they were piloting, including Listen Labs, Outset.ai, Bolt Insight, Conveo, and HeyMarvin, and asked Zintro to recruit specialized participants across diverse categories such as: IT decision makers, Tech-savvy consumers, Sales professionals, Content creators, and other knowledge-rich respondent types.

A Chicago-based market research firm came to Zintro with a request for deep qualitative insights from those closest to CRMs: sales professionals. Their goal was to run 24 one-on-one interviews with professionals ranging from SDRs to CROs across hyper-growth companies, especially in tech, healthcare, and social media. These 45-minute sessions would shadow participants through their daily flow, from sourcing leads to closing deals, while probing usage habits, feature gaps, and pain points.